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CompetitorsĪ number of companies have started offering tools and platforms to accelerate value generation from data, including players like DataRobot and Dataiku. The notifications go right inside the business applications (Salesforce, Slack, Google Chrome) of frontline employees, enabling them to base decisions on hard data in minutes, instead of days and weeks. “These recommended actions can then be shared as push notifications across teams and used as a powerful enablement mechanism to empower frontline employees to better prioritize their workload and plan their outreach,” Stok said. In particular, the platform uses a combination of a scoring technology that ranks potential leads and customers, a smart prioritization engine that organizes which leads to pursue first, and an AI-driven engine to recommend the best actions that could improve the user’s originally defined business objectives. Through proprietary ETL, data is sent to a machine learning engine that runs statistical and mathematical algorithms to clean and qualify the data, to be later used to extract (the) insights,” Kobi Stok, the CEO of the company, told Venturebeat. “Forwrd is a native cloud application (built on AWS) with an integration layer that connects to multiple business applications. To solve this problem, Tel Aviv-based Forwrd offers a self-service, no-code platform that allows managers to define their business objectives (e.g., marketing qualified lead conversion) and instantly identify hidden opportunities and critical risks in their data pipeline as well as the response measures with the help of AI. Forwrd’s no-code business intelligence solution